Dress Code: Are You Playing Fashion?

Dress Code: Are You Playing Fashion?

Sunday, December 8, 2019 – Sunday, February 23, 2020

How did you choose the clothes you are wearing today?

Uniforms, suits, jeans, T-shirts, tracksuits, dresses, trench coats…. In some cases, we choose our clothing because of the way we feel. In other cases, we decide based on what we are going to do or who we are going to meet. After all, as with cosplay, there are times when we want to transform ourselves into a different person.

On the other hand, fashion is not merely an act of wearing clothing – it is also an act of seeing and being seen. Every culture, society, and group has its own codes. This gives rise to a kind of communication between ourselves and others that resembles a game. Due to the spread of the Internet and social networking, anyone can freely transmit images of their own attire, leading to a new phase in the way in which we engage with fashion. In addition to fashion and art, this exhibition focuses on clothing styles depicted in movies and manga, encouraging viewers to reexamine the latest dress codes in contemporary society and our apparel practices (or games).

Exhibition Information


Sunday, December 8, 2019 – Sunday, February 23, 2020


Tuesdays, from Dec. 29 to Jan. 3, and Feb. 12 (Wed.) *Opened on Feb. 11 (Tue.)

Opening Hours:

10:00 AM – 8:00 PM (admission until 7:30 PM)


Contemporary Art Museum, Kumamoto


¥1100 (¥900)
Seniors (65 and over):
¥900 (¥700)
Students (the high school students and over):
¥600 (¥500)
Junior high school students and under:

*The admission given in parentheses are for advance tickets / group (20 or more) / with one-day ticket for tram or buss, etc.
*Advance tickets will be on sales until December 7(Sat.)


Contemporary Art Museum, Kumamoto, The Kyoto Costume Institute, Kumamoto Kenmin Televisions Co., Ltd., Kumamoto Nichinichi Press

Special cooperation:

Wacoal Corp.

Curatorial cooperation:

The National Museum of Modern Art, Kyoto


KLM Royal Dutch Airlines, Kumamoto PARCO, NANASAI CO.,LTD., SENQCIA CORPORATION, Yamato Global Logistics Japan Co., Ltd.


Mondriaan Fund


Kumamoto Prefecture, Kumamoto Prefectural Board of Education, Kumamoto City Board of Education, Kumamoto Ken Bunka Kyokai (Cultural Association of Kumamoto), Kumamoto Ken Bijutsuka Renmei (Artist’s Union of Kumamoto), Kumamoto International Convention and Tourism Bureau, NHK Kumamoto, J:COM, FMK, FM791

Official website:

Dress Code: Are You Playing Fashion?

Selected Exhibits

Including historical clothes, court clothes in the 18th century or men‘s suits in the early 20th century, Dress Code mainly spotlights contemporary fashion. More than 90 clothes are selected from the KCI costume archives.

In addition, we present practices by contemporary artists, film posters or collaboration with theater companies or manga artist to explore deeply the meaning of wearing, featuring over 300 exhibits in total.

  • COMME des GARÇONS (Rei Kawakubo), Spring/Summer 2018
  • FENDI (Karl Lagerfeld and Silvia Fendi), 2018
  • MOSCHINO (Jeremy Scott), 2017, gift of MOSCHINO S.p.
  • COMME des GARÇONS HOMME PLUS (Rei Kawakubo), Autumn/Winter 2009
  • Louis Vuitton, Jeff Koons, 2017
  • beautiful people (Hidenori Kumakiri), Autumn/Winter 2017

* All images from the collection of The Kyoto Costume Institute, photo by Takashi Hatakeyama


Alaïa (Azzedine Alaïa), Anrealage (Kunihiko Morinaga), Aseedonclöud (Kentaro Tamai), Beautiful People (Hidenori Kumagiri), Burberry (Christopher Bailey), Campbell's Soup Company, Chanel (Gabrielle Chanel, Karl Lagerfeld), Christian Dada (Masanori Morikawa), Christian Dior (John Galliano, Maria Grazia Chiuri), Claude Montana, Comme des Garçons (Rei Kawakubo), Comme des Garçons Homme Plus (Rei Kawakubo), COMME des GARÇONS JUNYA WATANABE MAN, Dior Homme (Hedi Slimane), Dries Van Noten, Ganryu (Fumito Ganryu), Giorgio Armani, Gucci (Tom Ford, Alessandro Michele), Emmanuelle Khanh, Facetasm (Hiromichi Ochiai), Fendi (Karl Lagerfeld and Silvia Fendi), Hanae Mori manuscrit (Yu Amatsu), Helmut Lang (Helmut Lang), Hi Brows, Ingeborg (Isao Kaneko), Issey Miyake Men (Yusuke Takahashi), Jean-Paul Gaultier, Koché (Christelle Kocher), Levi’s, Louis Vuitton, Jeff Koons, Louis Vuitton (Nicholas Ghesquière), Louis Vuitton x Supreme (Kim Jones), Mame (Maiko Kurogouchi), Marc Jacobs, Marithé + François Girbaud (Marithé Bachellerie, François Girbaud), Martin Margiela (Martin Margiela), mintdesigns (Hokuto Katsui, Nao Yagi), Moschino (Jeremy Scott), Paul Smith (Paul Smith), Pierre Cardin, Richard James, Rogers Peet Company, sacai (Chitose Abe), Seditionaries (Vivienne Westwood), Tao Comme des Garçons (Tao Kurihara), Thom Browne, Tokio Kumagaï, Undercover (Jun Takahashi), Uniqlo and JW Anderson (Jonathan William Anderson), Valentino (Pierpaolo Piccioli), Vetements (Demna Gvasalia), Viktor & Rolf (Viktor Horsting and Rolf Snoeren), Watson, Fagerstrom & Hughes, Writtenafterwards (Yoshikazu Yamagata), Yohji Yamamoto, Y's (Yohji Yamamoto), Yuima Nakazato, Yves Saint Laurent (Yves Saint Laurent) (Alphabetical order)


Satoru Aoyama, Chelfitsch, Hans Eijkelboom, Ishiuchi Miyako, Yasumasa Morimura, Keizo Motoda, Mum & Gypsy, Michelangelo Pistoletto, Shin’ichi Sakamoto, Cindy Sherman, Rosemarie Trockel, Kyoichi Tsuzuki, Andy Warhol (Alphabetical order)